销售团队绩效优化最佳实践

这次为其两天的课程将涵盖评估和优化您的销售团队绩效的必要手段和标准。将从初始阶段的规划和目标设定到绩效分析以及员工发展进行讲解。

还将给参会者介绍客户关系管理(CRM)的不同层面来展示如何识别谁是他们真正的顾客，分析客户关系管理(CRM)的重要组成部分，并了解它如何可以使得我们优化销售团队的绩效。

在这次两天的培训中还会涉及到其他有关销售管理和交流的方面的内容。

* 确保设置合适的销售目标

* 根据设定的目标监控您的销售团队的有效性

* 确保通过利用正确的方法来保证客户的需求是可及的

* 在整个销售团队里制定并实行一个一致的方法

* 选择最相关工具来评价你的销售团队的优势和弱点，并有效管理绩效

* 理解持续改进的必要性，并建立一个合适的培训机制，以在团队里适当地提高技能

* 从公司的基础上发展对客户关系管理(CRM)的术语和益处的理解以及它是如何与销售业绩联系的。

“感谢您一直以来对ACCA 活动的支持。您的培训为ACCA 的会员和学员的职业发展平台组成了一个整体的部分。” ‐ Maggie Li, ACCA Marketing Manager, Greater China

“我们的财务部门从您的最近的系列培训里大获受益。希望我们能够继续长远地支持您。” - Denny Tang, CFO,Ogilvy & Mather Group, Greater China

To learn drive efficiency by using the correct tools and approaches to assess your sales team’s performance.

This two-day course will cover the necessary means and criteria for you to assess and optimize the performance of your sales team. This will proceed forward from the initial stage of planning and goal setting through to performance analysis and staff development.

The different facets of Customer Relationship Management (CRM) will also be introduced to participants to show them how to identify who their customers really are, analyze the key components of CRM, and understand how it allows us to optimise performance of the sales force.

Other areas of sales management and communication will also be covered throughout the two days.

* Ensure that sales targets are set appropriately

* Monitor the effectiveness of your sales team according to set targets

* Ensure that your customer’s needs are reachable through utilising the correct methodology

* Develop and implement a consistent approach throughout the sales team

* Select the most relevant tools to assess your sales team’s strengths and weaknesses; and manage performance effectively

* Understand the need for continuous improvement and develop a suitable training mechanism to develop skills appropriately among the team

* Develop an understanding of the terms and benefits of CRM on a company’s bottom line and

how it ties in with the management of sales force performance.

“Our finance department received great benefit from the recent series of workshops that you delivered. We look forward to continuing our support long - term.”-Denny Tang, CFO, Ogilvy & Mather Group, Greater China

“Thank you for your continued support of ACCA activities. Your trainings form an integral part of our Professional Development platform for ACCA members and students.”-Maggie Li, ACCA Marketing Manager, Greater China