全球知名的市场营销传播公司智威汤逊(JWT)近期公布了《明年值得关注的100件事》年度榜单。
“榜单中囊括了包括旅游、技术、食品、零售和可持续发展等各个领域的热门进展”,智威汤逊趋势分析总监Ann Mack说,“同时这个榜单也反映出未来一年在包括朋辈间力量,个性化预测和智能化等方面将会发生更为广泛的变化”。
此次上榜的很多内容都是以科技为中心,其中包括“手机应用饰品”(Appcessories)的激增,数码生态系统(digital ecosystems),可弯曲屏幕(flexible screens)和互动式网页设计等(responsive Web design)。该榜单上还包括了值得关注的新食品和配料(人造肉faux meat,埃塞俄比亚画眉草teff),新式商品或商业(静音产品quiet products,购物酒店shopping hotels),新行为(醒生活mindful living,隐私礼仪privacy etiquette)和一些有潜力成为更具影响力趋势的想法。
智威汤逊2013年值得关注的100件事情,排名不分先后,以英文字母排序(具体内容请登录JWTIntelligence.com“2013 and beyond”章节)
1. 3D Bioprinting
2. Adult Playgrounds
3. African Tech Stars
4. Allergen-Free
5. Alternative Brand Currencies
6. Ambushed by Amazon
7. Appcessories
8. The Arabic Web
9. B2C/P2P Partnerships
10. Bee Venom
11. Biometric Authentication
12. Blocking Social Media Bores
13. Chia Seeds
14. Click-and-Collect Shopping
15. “Cloaking”
16. Coaching Brands
17. Cool Techie Camps
18. Crowdsourced Translation
19. Cutting out the Middleman
20. Cyber War
21. Dads in the Aisles
22. Data Scientists: The New Hotshots
23. Decline of Chinese Bling
24. Desalination
25. Detoxifying Life
26. Digital Ecosystems
27. Drones
28. ecoATM
29. Egg Freezing
30. Emotion Recognition
31. The End of Voicemail
32. Faux Meat
33. Fitness Beyond the Gym
34. Flexible Screens
35. Food Sharing
36. Frontier Markets
37. G20 Devolves to G-Zero
38. Gender-Blurred Toys
39. Geofencing
40. Green Growth
41. Handwriting = Hieroglyphics
42. Hotels in Africa
43. Human-Centered Tech
44. Humane Food
45. Hyper-Personalized Customer Service
46. Impact Sourcing
47. Imperfection
48. Individual Attention
49. Instant-Erase Apps
50. JOMO (Joy Of Missing Out)
(责任编辑:leonlee07)